Safer Gambling

Online gambling operators must now offer limits that count all deposits, even when customers withdraw money. Existing limits will not automatically change.

Casinos don’t need to know how much you’ve lost to estimate your value as a customer. By tracking your bets and playing time, they calculate your theoretical win, or Theo. That figure helps determine the complimentary benefits you might receive, from food and drinks to promotional rewards.

Financial vulnerability checks already apply above £150 net deposits over 30 days in Great Britain. See the staged Financial Risk Assessment thresholds, what data they use and what happens next.